State University of New York at New Paltz women's basketball coach Jamie Seward came across a book that he couldn't put down. As Seward continued reading, he realized how beneficial this book would be for fellow college coaches and parents of student-athletes alike. The book in-hand was "What Made Maddy Run," about a former college athlete, Madison Holleran, who struggled with depression during her freshman season running track and field at the University of Pennsylvania.